Marvis was originally registered by Earl Franco Cella Di Rivara in Florence, Italy, in 1958. In the 1970s the brand became well known as a toothpaste catered to smokers due to its whitening effect and intense mint flavor.
The Marvis brand is now owned by Ludovico Martelli SRL, which was founded in 1908 in Florence, and began as a cosmetics company. Martelli is also known for its brand of shaving products, Proraso, which was founded in 1948.
All Marvis toothpastes are vegan, cruelty free, fluoride free, and produced in a state-of-the-art, FDA-approved facility in Florence, Italy.